Serious Player Lab
Landry Shamet Joins Serious Player Only | Inside the GAME1.5
On opening night at Madison Square Garden, Landry Shamet played his first NBA game in Serious Player Only basketball shoes. It was also the night he received his championship ring with the Knicks. For us at SPO, seeing him walk out in our shoes on a night like that meant a lot.
Black Friday Picks. Chosen by Players.
The best shoe isn’t always the one with the biggest discount. It’s the one that fits your game. Six shoes, six playing styles, picked by SPO athletes. Find yours.
Andrew Nembhard Shoes: What the Pacers Guard Wears (2026–27)
From the Nike Book 1 and Kobe 4 to the Serious Player Only Player1.5 “Alice” he’s wearing now: every shoe in Andrew Nembhard’s rotation.
Built With the Player: How We Co-Created With Xaivian Lee
Xaivian Lee plays a game built on hard cuts and sudden changes of direction. When he joined Serious Player Only, he wanted more ankle support without giving up any of that speed. Over our first year together, his feedback shaped two mid-top shoes: the EASY1 PLUS and the PLAYER1.5 MID
The Evolution of the Player1 Line
Every upgrade we've made to the Player1 line started the same way: a player told us something could improve. Not a focus group, not an internal design review. Real feedback from real players who put the shoes through actual games and came back with honest takes.
SeriousPlayerOnly x Xaivian Lee
We’re proud to welcome Xaivian Lee to SeriousPlayerOnly. Bold vision, creativity, and global ambition. The journey just started.