Serious Player Only is the first performance basketball brand built by players, for players—driven by innovation and speed. We operate on a real-time feedback loop powered by a global community of hoopers who care deeply about craft, fit, and personalization. Every drop, every upgrade, is shaped by thousands of insights. Our drop-in midsole platform empowers players to tailor their shoes to their game—turning feedback into performance, fast.

We are committed to bringing our customers the very latest and most creative products. We have very strict quality control of our products to ensure that our customers could receive unique high-quality products.